Media & Public Relations

Although Media & Public Relations falls under the Marketing & Sales umbrella for most organizations, Royco Hotels believes that this is a very important entity on it's own.

An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted "publics" support its goals and policies.   Royco Hotels public relations specialists serve as advocates and build and maintain positive relationships with the public.

Our public relations specialist services include:

• Media, community, consumer, industry, and governmental relations.
  
• Interest-group representation.
  
• Conflict mediation.
  
• Employee and investor relations.
  
• Press release creation and submission.
  
• Public Relations protocol, policies and procedures.
  
• Organize, coordinate and script speaking engagements.
  
• Training and continuing education programs.
  
• Special event production, coordination and planning.

Royco Hotels public relations specialists do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships.